Home » Edgar Kadenge: Businessman Behind One of the Leading Manufacturers of Natural Products in Kenya

Edgar Kadenge: Businessman Behind One of the Leading Manufacturers of Natural Products in Kenya

by Paul Nyongesa
0 comment

In the bustling world of entrepreneurship, success stories often highlight the glitzy victories while sidelining the struggles that pave the way.

Edgar Kadenge’s journey with Ekay Ventures, a Kitengela-based food company specializing in peanut butter, honey, and flour production, is a testament to the power of resilience and determination in the face of adversity.

Kadenge’s voyage into the business world began in 2007, when he embarked on a partnership for a boutique business with a friend.

However, the venture’s brief existence illustrated the complexities of partnerships, as differing business principles and commitments led to its eventual closure.

Not one to be disheartened, Kadenge went on to explore new horizons, entering the grain transport industry through another partnership.

But once again, clashing ideals drove a wedge between business associates, leaving Kadenge at a crossroads.

Undeterred by the string of failed partnerships, Kadenge’s unwavering spirit led him to try his hand at an animal feed blending business with yet another colleague.

However, this endeavor also encountered challenges, highlighting the importance of alignment in strategies and commitment within a partnership.

Despite the disappointments, Kadenge’s determination remained unshaken.

Kadenge’s background, holding a Master’s in Agriculture and Information Communication and Management, played a crucial role in his journey.

His deep understanding of the agricultural sector allowed him to identify market gaps and opportunities.

Having interacted with various businesses supported by the NGO he worked for, Kadenge recognized a demand for healthy, original, organic products.

Armed with this insight, he decided to take matters into his own hands and establish Ekay Ventures.

The birth of Ekay Ventures was not without its risks.

Kadenge boldly withdrew his pension contributions amounting to Sh1.5 million to invest in processing machines for peanut butter and honey.

He firmly believed that the time to act was now, rather than wait for retirement. This decision showcased his willingness to embrace risk for the sake of pursuing his entrepreneurial vision.

One of the standout features of Ekay Ventures is its emphasis on quality and authenticity. Kadenge and his team take pride in delivering products that are not only of the highest quality but also natural and organic.

This commitment sets them apart in a market characterized by stiff competition. Rather than relying on high markups, Ekay Ventures focuses on pushing volumes and making their products affordable.

Kadenge understands that true success lies in catering to a mass market rather than a niche segment.

The journey wasn’t without its challenges. Kadenge and his team encountered major cash flow issues early on, leading to the closure of their honey packaging company.

However, these setbacks only fueled Kadenge’s determination to succeed.

Armed with the lessons from past experiences, he decided to venture solo. This bold step was a turning point, allowing Kadenge to steer Ekay Ventures towards a brighter future.

As the business grew, so did the demand for its products. Starting with a monthly processing capacity of 1 tonne of peanuts and 500kg of honey, Ekay Ventures now handles three to five tonnes of peanuts and five tonnes of honey each month.

To ensure a consistent supply of raw materials, the company engages aggregators, given their limited financial resources to directly engage farmers.

With a distribution network encompassing more than 70 supermarkets in key towns across the nation, Ekay Venture reach is extensive and impactful. Their diverse range of food categories includes:

  • Honey
  • Peanut
  • Bakes
  • Flours
  • Coffee

At Ekay Ventures, their commitment to excellence is unwavering. They  meticulously craft delectable products that not only tantalize your taste buds but also uphold the essential nutritional element.

Their product offerings have gained immense popularity, with some of our best-selling items being:

  • Yo Peanut Butter (Smooth and Natural) 800gms – KShs400.00
  • Bae Honey with a fusion of Ginger, Lemon, Rosemary, and Mint 500gms – KShs400.00
  • Sabor Nutri Bakes All-Purpose Baking Flour 500g – KShs175.00
  • Sabor Uji Nutri Mix (Bean Blend) 1kg – KShs320.00
  • Sabor Uji Nutri Mix (Peanut Blend) 500g – KShs170.00
  • Sabor Nutri Bakes Gluten-Free (Bean Blend) 1kg – KShs290.00
  • Yo Peanut Butter (Smooth and Natural) 400gms – KShs270.00
  • Yo Peanut Butter (Smooth and Natural) 250gms – KShs180.00

From the rich indulgence of their peanut butter to the wholesome allure of their  baking flours and the nuanced flavors of our honey blends, Ekay Ventures invites you to experience the perfect harmony of taste and nourishment.

You may also like

About Us

Follow us

Recent Articles

© 2024 – All Right Reserved. Designed and Developed by Kenyan Report ICT