Home » Joyce Gituro: Why I quit my well-paying radio job at Citizen

Joyce Gituro: Why I quit my well-paying radio job at Citizen

by Paul Nyongesa
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Renowned radio presenter Joyce Gituro has recently disclosed the reasons behind her departure from her radio job at MediaMax, despite the substantial salary she was earning. Gituro, who co-hosted a show alongside Jeridah Andayi, had been a part of Citizen TV for nearly a decade.

In an interview with Jeff Kuria, Gituro explained that her decision to leave was driven by a misalignment between her job and her aspirations to achieve specific goals.

She detailed her journey, stating, “I worked for Citizen from 2004 to 2011. In 2011, I was promoted. I would only be doing one show on a Sunday.” However, she hesitated about the Sunday show because of her religious beliefs. “I could not imagine waking up to preach, but looking at it now, I thank God for it; it has made me know God more,” she reflected.

In 2018, Gituro received an enticing offer from MediaMax. She was appointed as the MediaMax brand manager, overseeing six different stations owned by the MediaMax group.

Despite the opportunity, she found the work environment challenging and ultimately resigned after a year and one month, even though she was a single mother at the time.

Before resigning, Gituro carefully evaluated her financial situation, considering her investments and her ability to sustain her children’s lifestyle and education for the next five years.

She also ventured into entrepreneurship, establishing her own communications company.

Reflecting on her journey, Gituro expressed her passion for being on the airwaves but emphasized that she wouldn’t want to return to radio full-time.

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