The Kenyan real estate market has witnessed a transformation in recent years, and at the forefront of this revolution is Realty Boris, a leading professional real estate brokerage firm.
Specializing in luxury property sales in Kenya’s most upscale suburbs, Realty Boris has quickly become a household name in the real estate industry.
In this article, we delve into the journey of Realty Boris, its founder Boris Yeltsin, and its unique approach to real estate.
A Humble Beginning
Realty Boris was founded in 2019 in the prestigious Lavington estate in Nairobi.
The brainchild of Boris Yeltsin, the company has grown to be one of the most sought-after real estate firms in the region.
Boris Yeltsin’s journey from a solo agent struggling to cover rent and basic living expenses to the founder of a successful real estate brokerage is nothing short of inspiring.
His early experiences in the streets of Nairobi shaped his sales and marketing skills, providing the foundation for what would become Realty Boris.
Redefining Real Estate
Realty Boris swiftly gained a reputation as the “Wolf of Real Estate” due to its aggressive marketing strategies and unmatched market presence.
The company strategically targeted some of Nairobi’s most affluent neighborhoods, including Lavington, Kilimani, Kitisuru, Runda, Muthaiga, Karen, Kileleshwa, Riverside Drive, Westlands, and Loresho Estate. This calculated approach, combined with the team’s dedication and expertise, resulted in Realty Boris becoming synonymous with luxury properties in Kenya.
This aggressive expansion strategy has made Realty Boris a prominent player in the Kenyan real estate market.
Innovation and Social Responsibility
What sets Realty Boris apart is not just its exceptional properties but also its innovative spirit and commitment to social responsibility.
The firm leverages in-house production and branding capabilities, coupled with a tech-powered innovation platform, to revolutionize the traditional brokerage model.
This forward-thinking approach has propelled Realty Boris into the future of real estate, setting new industry standards.
Guiding Clients to Exceptional Homes
At the core of Realty Boris’s success is its client-centric approach.
The team understands that purchasing a home is a profoundly significant decision, one that involves not only financial considerations but also emotional investment.
Realty Boris offers more than just properties; it provides invaluable advice and guidance.
With a thorough understanding of the marketplace, access to off-market gems, and insights into upcoming listings, the company ensures that clients make informed decisions.