Damaris Chebet: University Student Who Turned Sh20,000 HELB Loan into a Thriving Honey Business Empire
In Kenya, university education often comes with significant financial challenges. Many students rely on the Higher Education Loans Board (HELB) to fund their studies.
For some, like Damaris Chebet, a fourth-year IT student at Egerton University, the HELB loan became more than just a means to pay tuition fees – it was the seed capital for an entrepreneurial journey that transformed her life.
Damaris’s journey began in 2022 with a Sh20,000 HELB loan, which she used to start a honey-supplying venture.
Her passion for entrepreneurship, especially in the agribusiness sector, drove her to explore this opportunity. However, the path was not smooth. Her initial attempt failed due to a lack of clear strategy and branding, but Damaris was not discouraged.
Determined to succeed, she learned from her mistakes and relaunched her business under the brand name ‘Asali by Chebet.’
This rebranding was a turning point. Armed with valuable lessons from her initial setbacks and a renewed sense of determination, Damaris’s business began to thrive. Within a year, Asali by Chebet had grown significantly, expanding its reach beyond Kenya’s borders to countries such as the UK and Germany.
Balancing her studies and business operations, Damaris manages her time efficiently.
From Monday to Friday, she handles deliveries and manages business operations, reserving weekends for rest, study, and other activities. This disciplined approach has been crucial in maintaining the growth of her business while ensuring her academic performance.
One of the key factors contributing to Damaris’s success is her IT skills. As a computer science student, she leveraged her knowledge to build a website and an app for her brand, enhancing its visibility and accessibility to customers.
Her membership in the Organization of Women in International Trade (OWIT) has also provided her with valuable networking opportunities and entrepreneurial training, further fueling her business growth.
Asali by Chebet has carved out a niche in the market, catering to a diverse clientele, including spa and salon clients, hotels, and corporates.
By sourcing honey from local bee farmers, Damaris not only supports the local economy but also ensures the authenticity and quality of her products.
