Media personality Shaffie Weru has recently landed a new job in Nairobi Governor Johnson Sakaja’s office as the Head of Events and Branding at Nairobi County.
Shaffie is determined to create experiences that showcase the very best of this region and push the boundaries of what’s possible in event planning and branding. He spoke about his vision for the future of the county’s memorable events in a recent interview with Nairobi News. Shaffie sees Nairobi as the New York or Paris of Kenya, offering the best experience and pushing boundaries that have never been pushed before to give the best results in service delivery for the people of Kanairo.
Shaffie’s role involves overseeing all governors’ indoor and outdoor events, ensuring they look, feel, and sound amazing. He is currently working on several projects, including the Battle of the Choir and the Kanairo Anthem Challenge. Shaffie has transitioned from radio to events and is excited about the challenges his new role presents. He is working with a huge team in communications and protocol, and it’s not a one-man show anymore.
Shaffie stays ahead of the curve in a rapidly changing industry by doing his homework, visiting festivals and events worldwide, working with emerging events companies, and giving free consultations to other regional event companies. His life mission is to adapt or die, and he brings this mentality to his work every day.
Shaffie wants to be the head of events that all 47 counties look up to and call for reference whenever they plan or try to execute any county event. He wants his events and branding initiatives to continue thriving and evolving long after his tenure. Shaffie’s mission aligns with the Governor’s dream of a city of order and dignity achieved as they make Nairobi work.
