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Spotify marks international women’s day with new Smirnoff Equalizer

Spotify has teamed up with Smirnoff to releases the “Smirnoff Equalizer”. The new feature which debuts today maps out a user’s listening habits by gender. It will revolutionize how people listen to music.

Like Spotify’s percentage breakdowns of artists, songs and albums played, the equalizer reveals the percentage of music you listen to in terms of female versus male. Furthermore, those who listen to more male artists than female will have a more gender-balanced playlist.

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Female representation

According to a press release, the idea for the equalizer stems from the fact that there was a lack of female representation in Spotify’s 2017 Year in Music statistics. The top 10 songs had only two female artists. Additionally, the top 10 internationally streamed records also lacked in female representation.

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    Written by James Mulanda




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