Home » Betafriq reacts days after reports of a sponsorship deal with Kenyan Giants Gor Mahia emerged

Betafriq reacts days after reports of a sponsorship deal with Kenyan Giants Gor Mahia emerged

by Paul Nyongesa
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Record Kenyan Premier League champions Gor Mahia are at an advanced stage of negotiations with gaming firm Betafriq for a new sponsorship deal.

The development has been revealed by Betafriq’s General Manager Craig Oyugi, who said are also in negotiation with other football clubs and individual athletes for lucrative sponsorship deals.

“Gor Mahia is one of the clubs we are in talks with and very soon we will unveil sponsorship with the football teams we are currently engaging with. Betafriq’s core mandate will be investing a lot in sports,” said Oyugi.

This is good news for Gor Mahia whose previous sponsors, Betsafe, terminated their deal early this month, citing harsh economic times occasioned by the coronavirus pandemic.

“We will still sponsor boxing, ruby and casino and all will embark on new things which are relevant. Our mandate is to support Kenyan sports and as a fully compliant company, we will follow the law in marketing our products,” Oyugi added.

Mr Oyugi spoke in Nairobi Hotel after launching Betafriq formerly Pesa Bets Limited which is a new brand after separating from 22 Bet.

The launch was also attended by Gor Mahia Secretary General Sam Ochola, Kenyans ex-internationals James Situma, Innocent Mutiso, former player and FKF Vice chairman Sammy Shollei and former custodian Mathew Ottamax who will be Betafriq ambassadors.

Gor Mahia bitter rivals AFC Leopards also on Thursday nailed a Sh60 million sponsorship deal with new betting firm Spotika. The sponsorship will takes effect once the new season kicks off in September.

The deal with the Kenyan giants that is subject to completion of regulatory processes will come into effect when the 2022/23 Football Kenya Federation Premier League season kicks off.

Being among the fastest growing site, Spotika’s top priority is to support Kenyan football with an aim to bring more engagement and excitement together with AFC Leopards in the near future. Spotika aims to be a reliable partner with strong focus on responsible gaming and passion for football.

The Company has pledged to lead in the transformation into the biggest club in Kenyan Football.

“As they say a journey of a thousand miles starts with a single step, the successful patnership story of Spotika- Ingwe starts today. Together forward with strength as the AFC Leopards motto” OBULALA NA AMANI,” said Spotika.

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