In the bustling heart of Nairobi, where the pulse of fashion beats in harmony with the city’s vibrant spirit, one visionary stands out: Dominic Agesa, the creative force behind Frederick Bittiner Wear, a fashion house that has become synonymous with innovation, inclusivity, and style.
Founded in 2019, Frederick Bittiner Wear emerged not just as a business venture but as a bold vision challenging conventions and embracing diversity, reaching out to a market often overlooked by mainstream fashion. Agesa’s journey, however, took an unexpected turn.
Initially planning to import clothes from the UK, Agesa’s ambitions were redirected by a twist of fate. When the government imposed a temporary ban on the importation of second-hand clothes due to the pandemic, Agesa seized this unforeseen opportunity with both hands.
“With the government temporarily halting the importation of second-hand clothes, we had to reconsider our strategy. Suddenly, we saw the untapped potential in the market. We abandoned all importation plans and worked our way into designing and making clothes, catering not only to the local market but also to international customers,” Agesa explained.
This strategic pivot marked the birth of Frederick Bittiner Wear’s unique identity. Agesa, driven by his vision and belief in collaboration, involved skilled tailors as stakeholders. This bold move provided the necessary capital to invest in machinery, enabling the production of 10,000 pieces of clothing monthly. It was a risk that paid off, emphasizing the power of collaboration and a shared vision.
Central to Frederick Bittiner Wear’s remarkable success is its unwavering commitment to inclusivity. The brand initially focused on serving plus-sized women, a demographic often ignored by mainstream fashion. The overwhelming positive response encouraged Agesa to expand the brand’s horizons, designing for individuals of all sizes. Inclusivity became the brand’s hallmark, celebrating diversity and empowering customers to embrace their unique identities.
Frederick Bittiner Wear’s designs, ranging from everyday essentials to bold and playful pieces, are meticulously curated. Each creation, from “flirty flow” to “icy woman” and “bang on a budget,” exudes a distinct essence, reflecting the brand’s creativity and attention to detail.
What truly sets Frederick Bittiner Wear apart is its dedication to offering unique pieces through limited editions. With 14 new designs introduced every week, customers revel in the exclusivity of their fashion choices, a testament to the brand’s commitment to individuality and style.
Agesa’s passion for nurturing talent and supporting emerging designers is evident through the Startup Designer Package.
By providing guidance in strategy, marketing, and business development, Agesa empowers aspiring designers to transform their creative visions into successful ventures. This initiative not only strengthens the local fashion community but also fosters innovation and entrepreneurship, ensuring a vibrant future for Kenya’s fashion industry.
“We guide individuals in transforming their creative visions into tangible designs and assist them in establishing their own brands. It brings us immense joy to have supported more than 150 aspiring fashion designers in Kenya, helping them successfully launch their unique brands. Our primary focus is on making a meaningful impact and fostering employment opportunities for the next generation of fashion innovators,” Agesa passionately stated.