In a surprising twist of events, Easy Coach, a prominent transport company in Kenya, has decided to rescind its recent ban on transporting fried, dried, smoked, and salted fish in its buses.
The decision comes on the heels of a widespread public backlash that reverberated across the nation.
In a statement released by Easy Coach, the company acknowledged the uproar caused by its initial ban and attributed its change of heart to the passionate feedback from its esteemed customers.
The statement read, “The suspension has been lifted, and you can now carry your fried, dried, smoked, salted mbuta, ngege, kamongo omena etc only as accompanied language on our buses on condition that is appropriately packaged.”
This unexpected reversal follows the company’s controversial move to prohibit the transportation of fish across its extensive network of routes spanning Nairobi to Western Kenya and even reaching Kampala, the capital of Uganda.
The ban faced swift and intense resistance from the Kenyan public, who united in a chorus of dissent against what they deemed an unreasonable restriction.
Among the prominent voices opposing the ban was controversial blogger Miguna Miguna, who likened the prohibition to ethnic profiling.
“We won’t allow EasyCoach to promote ethnic profiling. If the problem is foul smell, then introduce a policy on foul smell of everything including dirty passengers and all food products. Provide safe, secure and hygienic compartments below the passenger deck for foods,” wrote Miguna on Twitter
Easy Coach has always prided itself on its reputation for top-tier service, catering to a diverse clientele ranging from the burgeoning middle class to schoolchildren.
The company’s commitment to professionalism and high standards has been a cornerstone of its brand identity.