Eastmatt Supermarket, a family-owned retail chain, has emerged as one of Kenya’s most successful retailers, despite its deliberate and measured approach to expansion.
Founded in 1990 as Eastleigh Mattresses LTD, the supermarket has gradually expanded its presence across the country, strategically selecting locations near bus termini to cater to the commuting population.
While its growth may have been slower than some competitors, Eastmatt has built a strong reputation for quality products and customer satisfaction.
Steady Growth and Strategic Location Choices
Eastmatt Supermarket’s journey began in 1994 with the opening of its first branch in Nairobi’s Eastleigh Estate. Over the years, the retailer continued to expand its footprint.
In 1998, a second branch was established along River Road, followed by a third branch on Mfangano Street in Nairobi in 2004. It was in 2007 that the supermarket underwent rebranding, adopting the name ‘Eastmatt,’ signifying its roots in Eastleigh and mattresses.
What sets Eastmatt apart is its strategic approach to scouting store locations.
The supermarket chain strategically chooses areas near bus termini, targeting the commuting population and making its stores easily accessible to those using public transport.
Solidifying Reputation and Continued Expansion
Eastmatt’s commitment to offering quality products and excellent customer service has solidified its reputation among consumers. The supermarket’s steady expansion and focus on customer satisfaction have contributed to its success in the highly competitive retail market in Kenya.
Despite its slower pace of expansion compared to some of its rivals, Eastmatt Supermarket has managed to maintain steady growth and build a loyal customer base. Its deliberate approach to opening new branches allows the company to maintain a strong focus on each location, ensuring efficient operations and maintaining quality standards.