Walking in town in previous years, one would not need to be told twice that love was in the air at this time of the year. It is the eve of Valentine’s Day.
However, with the tough economic times, many are choosing to prioritise their needs, and unfortunately showering loved ones with gifts does not fall high up on the list.
The majority of those who observe Valentine’s Day are the young people, many of whom were hardest hit by the effects of the pandemic.
As organisations slashed salaries, others let go of staff altogether.
The government had a stimulus package in place that was meant to cushion Kenyans from the pandemic. It included a tax relief that ended in January 2021.
Today, many are still grappling with the impact of the pandemic. Many companies are yet to get back on their feet as the world gets used to the new normal.
Valentine’s Day celebrations ae usually marked with merry making and travelling, all of which have been restricted with the Corona wave. Curfews, lockdowns and the second Covid variant continue to haunt lovers of Valentine’s Day across the globe.
Many had hoped that since 2020 was a year that passed by but was considered lost, that 2021 would come with more hope. But with a second variant threatening to hurt gains made in containing the spread of Covid-19 and avert more deaths, it is still uncertain how far the pandemic will change lives.
However, many will still mark Valentine’s Day, just not in the same way it has been customarily done.