New survey has revealed President Uhuru Kenyatta is the most covered leader in the media.This is despite the current squabbles in government as well as divisions in his ruling party Jubilee.The survey also shows DP William Ruto and ODM leader Raila Odinga are the most politically vocal politicians currently, overshadowing other political leaders on the national platform.
According to a survey released today by Trends and Insights For Africa (TIFA),President Uhuru was the most mentioned personality in the news with 20 per cent coverage, DP Ruto was at 13 percent while Raila Odinga was at 8 percent. Odinga came a distant third because he is not actively engaged in 2022 politics, unlike DP William Ruto who is on a full campaign mode pitching tent for next polls, despite President Uhuru’s appeal to leaders to avoid politics.From the figures, DP Ruto has the highest political coverage at 27.88 per cent followed by President Uhuru Kenyatta at 20.76 per cent and Raila Odinga at 18.04 per cent.
On matters of corruption, Director of Public Prosecution Noordin Haji was the third most mentioned personality in the coverage of corruption with 7.08 per cent mostly because of anti-graft prosecutions.The report further indicated that Kiambu Governor Ferdinand Waititu was the most covered governor under the corruption category.
Nairobi’s Mike Sonko is the most covered governor under general news at 28 per cent.Others are Ferdinand Waititu 14 per cent, Okoth Obado 11 per cent, Hassan Joho 10 per cent, Anne Waiguru eight per cent, Wycliffe Oparanya and Alfred Mutua seven per cent, Kiraitu Murungi and Kivutha Kibwana four per cent.
Findings of the research were based on data collected from alexa.com, 2019, Communications Authority, Google trends, Hootsuite, Jumuia, Marketing Society of Kenya, Reelforge Media Monitoring, TIFA Research Audience Research.