Twitter is the best thing that ever happened to Kenyans after sliced bread. It is a world of its kind. It’s a place where users (Tweeps) have fun, make money, socialize, and get useful items of information. There’s no platform where the government and big corporations fear the wrath of the people like this App. It’s the voice of the people.
Twitter has boosted the use of subliminal messaging in marketing and promotion of products, offers, events, and conferences. This has seen a rise of a generation of users called Influencers.
Conventionally, Twitter influencers are Twitter users who have over 3K followers and are capable of setting trending topics.
In Kenya, the lead Influencer pays themselves more and distributes the remaining to the rest of the team. On average, each member is paid 1K per single trending topic.
With the hard economic times, 1K is hardly anything. Such dismal paychecks have seen a rise of financially dystopian influencers who would trend just anything to earn a living.
Due to the alarming levels of poverty among them, companies and the central government are using these poor creatures to counter trending topics which expose them for bad deeds like corruption, genocide, corporate fraud and so on.
Earlier today, the National Health Insurance Fund, NHIF, was exposed for serious financial scandals which milk hard-earned cash from citizens.
The corporation immediately hired Twitter influencers to counter #NHIFScandal with #NHIFSavingLives. The former is almost nowhere on the list of trending topics but the latter is still up and running. Isn’t poverty powerful?